Carlos Romo-Melgar
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1 General Information

1 General Information

1 General Information

1 General Information

CLIENT: London College of Communication, UAL
ROLE: Graphic Designer in collaboration with John Philip Sage
LOCATION: London
DATE: 2019

The design of the 2019 degree shows has been focused in creating a supporting visual system that helps to navigate a spatially complex and visually saturated venue like the London College of Communication building. The proposal has studied how to create a sequence of spaces that interconnect to each other, and that don’t overlap with the existing signage within the building. The visual identity proposes a duality inside/outside; having an understated and supportive tone in the inside with the aim of highlighting the students’ work; and a loud and dynamic outlook towards the outside and the digital realm. This exhibition aims to celebrate the diversity of disciplines that happen within the college, and looks for a sensory experience that stays beyond the traditional visual container. The design itself is an event where interactions, visuals and performance coexist.

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2 Case Study

2 Case Study

Animation by Mark Crowley

Animation by Mark Crowley

The design of the 2019 degree shows focused in creating a supporting visual system helping to navigate a spatially complex and visually saturated venue such as the London College of Communication. The visual identity proposes an inside/outside duality: an understated and supportive tone for the inside with the aim of highlighting the students’ work; and a loud and dynamic outlook towards the outside and the digital realm.

The design of the 2019 degree shows focused in creating a supporting visual system helping to navigate a spatially complex and visually saturated venue such as the London College of Communication. The visual identity proposes an inside/outside duality: an understated and supportive tone for the inside with the aim of highlighting the students’ work; and a loud and dynamic outlook towards the outside and the digital realm.

The design of the 2019 degree shows focused in creating a supporting visual system helping to navigate a spatially complex and visually saturated venue such as the London College of Communication. The visual identity proposes an inside/outside duality: an understated and supportive tone for the inside with the aim of highlighting the students’ work; and a loud and dynamic outlook towards the outside and the digital realm.

The design of the 2019 degree shows focused in creating a supporting visual system helping to navigate a spatially complex and visually saturated venue such as the London College of Communication. The visual identity proposes an inside/outside duality: an understated and supportive tone for the inside with the aim of highlighting the students’ work; and a loud and dynamic outlook towards the outside and the digital realm.

External3_LR

External Signage

External Signage

The show proposes a journey through the college building divided into six acts. The different acts are interconnected with each other and don’t overlap with the existing signage of the building. In order to guide visitors throughout the venue, we used a wayfinding system that mainly took place on the floors.

The show proposes a journey through the college building divided into six acts. The different acts are interconnected with each other and don’t overlap with the existing signage of the building. In order to guide visitors throughout the venue, we used a wayfinding system that mainly took place on the floors.

The show proposes a journey through the college building divided into six acts. The different acts are interconnected with each other and don’t overlap with the existing signage of the building. In order to guide visitors throughout the venue, we used a wayfinding system that mainly took place on the floors.

The show proposes a journey through the college building divided into six acts. The different acts are interconnected with each other and don’t overlap with the existing signage of the building. In order to guide visitors throughout the venue, we used a wayfinding system that mainly took place on the floors.

Wayfinding system

Wayfinding system

Footage: Jaime del Corro

Footage: Jaime del Corro

The wayfinding system is activated by a group of performers during the opening night, delivering practical information and provocative questions to the audience in their interactions. This way, the opening night becomes a choreographed event in which the different actors (the work, the public, the performers, the institution), interact and expand the experience of a degree show, which was live-streamed to social media platforms.

The wayfinding system is activated by a group of performers during the opening night, delivering practical information and provocative questions to the audience in their interactions. This way, the opening night becomes a choreographed event in which the different actors (the work, the public, the performers, the institution), interact and expand the experience of a degree show, which was live-streamed to social media platforms.

The wayfinding system is activated by a group of performers during the opening night, delivering practical information and provocative questions to the audience in their interactions. This way, the opening night becomes a choreographed event in which the different actors (the work, the public, the performers, the institution), interact and expand the experience of a degree show, which was live-streamed to social media platforms.

The wayfinding system is activated by a group of performers during the opening night, delivering practical information and provocative questions to the audience in their interactions. This way, the opening night becomes a choreographed event in which the different actors (the work, the public, the performers, the institution), interact and expand the experience of a degree show, which was live-streamed to social media platforms.

Induction with choreographer Christopher Matthews

Photos: Sundeep Verdi

Induction with choreographer Christopher Matthews. 
Photos: Sundeep Verdi

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Translating the temporal nature of the event into the design had a special impact in the showguides. They reference through their format, materiality  and narrative, the ephemera of lyrical performances. They are made of two components, an outside folder-like cover and a thin saddle-stitched booklet, translating into print the dual identity of the outside/inside of the exhibition. 

Translating the temporal nature of the event into the design had a special impact in the showguides. They reference through their format, materiality  and narrative, the ephemera of lyrical performances. They are made of two components, an outside folder-like cover and a thin saddle-stitched booklet, translating into print the dual identity of the outside/inside of the exhibition. 

Translating the temporal nature of the event into the design had a special impact in the showguides. They reference through their format, materiality  and narrative, the ephemera of lyrical performances. They are made of two components, an outside folder-like cover and a thin saddle-stitched booklet, translating into print the dual identity of the outside/inside of the exhibition. 

Translating the temporal nature of the event into the design had a special impact in the showguides. They reference through their format, materiality  and narrative, the ephemera of lyrical performances. They are made of two components, an outside folder-like cover and a thin saddle-stitched booklet, translating into print the dual identity of the outside/inside of the exhibition. 

The visual identity of the show represents the moment of graduating: a moment of transitioning from the academic environment into the professional world. For this reason we used materials that evoke fluidity like liquids and fabrics. These elements appeared recurrently in all the different visual elements used to articulate and communicate the show. 

The visual identity of the show represents the moment of graduating: a moment of transitioning from the academic environment into the professional world. For this reason we used materials that evoke fluidity like liquids and fabrics. These elements appeared recurrently in all the different visual elements used to articulate and communicate the show. 

The visual identity of the show represents the moment of graduating: a moment of transitioning from the academic environment into the professional world. For this reason we used materials that evoke fluidity like liquids and fabrics. These elements appeared recurrently in all the different visual elements used to articulate and communicate the show. 

The visual identity of the show represents the moment of graduating: a moment of transitioning from the academic environment into the professional world. For this reason we used materials that evoke fluidity like liquids and fabrics. These elements appeared recurrently in all the different visual elements used to articulate and communicate the show. 

performers_stairs1

This exhibition aimed to celebrate the diversity of disciplines that happen within the college, and looked for a sensory experience that is positioned beyond the traditional visual container. The design itself is an event where interactions, visuals and performance coexist, while testing the boundaries of what/who/how a degree show should be.

This exhibition aimed to celebrate the diversity of disciplines that happen within the college, and looked for a sensory experience that is positioned beyond the traditional visual container. The design itself is an event where interactions, visuals and performance coexist, while testing the boundaries of what/who/how a degree show should be.

This exhibition aimed to celebrate the diversity of disciplines that happen within the college, and looked for a sensory experience that is positioned beyond the traditional visual container. The design itself is an event where interactions, visuals and performance coexist, while testing the boundaries of what/who/how a degree show should be.

This exhibition aimed to celebrate the diversity of disciplines that happen within the college, and looked for a sensory experience that is positioned beyond the traditional visual container. The design itself is an event where interactions, visuals and performance coexist, while testing the boundaries of what/who/how a degree show should be.

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5 Contact

5 Contact

5 Contact

Carlos Romo-Melgar
hello@carlosromo.co.uk
+44 77 1690 2224

Carlos Romo-Melgar
hello@carlosromo.co.uk
+44 77 1690 2224

Carlos Romo-Melgar
hello@carlosromo.co.uk
+44 77 1690 2224