CLIENT: The Bon Ton / Barbican Centre
ROLE: Type Designer in collaboration with Sezione Grafica
LOCATION: London
DATE: 2019

Digi Grotesk AI is a generative typeface based on the first digital typeface, Digi Grotesk, by Rudolf Hell. It is reinterpreted with the use of a processing script that renders random formations from a given set of vertices. The aim of this typeface is to foreground the evolutive nature of type.

Typography, as a cultural phenomenon, accumulates progressive modifications influenced by historical and cultural contexts, aesthetic developments or production methodologies, among other factors. Digi Grotesk AI understands the machine, the script, as a new agent in the creation of these modifications. It doesn’t relegate the full design to the machine, but establishes a collaboration with it, selecting a set of glyphs that challenge the limits of readability. The final result shows unexpected geometries that depict readable characters but with an uncanny feel, manifesting the input of non-human design decisions.

Digi Grotesk AI is a generative typeface based on the first digital typeface, Digi Grotesk, by Rudolf Hell. It is reinterpreted with the use of a processing script that renders random formations from a given set of vertices. The aim of this typeface is to foreground the evolutive nature of type.

Typography, as a cultural phenomenon, accumulates progressive modifications influenced by historical and cultural contexts, aesthetic developments or production methodologies, among other factors. Digi Grotesk AI understands the machine, the script, as a new agent in the creation of these modifications. It doesn’t relegate the full design to the machine, but establishes a collaboration with it, selecting a set of glyphs that challenge the limits of readability. The final result shows unexpected geometries that depict readable characters but with an uncanny feel, manifesting the input of non-human design decisions.

typeface-03

Generated outlines

Generated outlines

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5 Contact

5 Contact

5 Contact

Carlos Romo-Melgar
hello@carlosromo.co.uk
+44 77 1690 2224

Carlos Romo-Melgar
hello@carlosromo.co.uk
+44 77 1690 2224

Carlos Romo-Melgar
hello@carlosromo.co.uk
+44 77 1690 2224